Snail Daddies. Courtesy NPR.
The reason we looked at the story in class is not because we are so interested in snails, but because this news story offers a great example of science communication--the story begins with a Monty Python clip (an effort to "arouse" the audience, if you believe Randy Olson, whose book Don't Be Such a Scientist we're reading in class). It then mentions "sex" a few times (in this case, referring to snail reproduction), interweaves scientific information with a few more jokes and some soundbytes from science, and above all tells us why the findings of the study are important.
Which is pretty much the opposite of hitting us over the head with a bunch of science facts. NPR may not be perfect, and my guess is that the scientists featured in this story would have preferred more detail in the story and less Monty Python. But this counts as an example of good public science communication--at least as far as mass media goes--in my book.